Luxury hotels and fashion: The obsession with collaborations

In recent months, more and more hotel brands have joined forces with fashion brands to reinvent classic merchandising. A trend known as "resortcore" that appeals to younger generations of consumers.

Apr 21, 2025 - 23:43
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Luxury hotels and fashion: The obsession with collaborations
In recent months, more and more hotel brands have joined forces with fashion brands to reinvent classic merchandising. A trend known as "resortcore" that appeals to younger generations of consumers.