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Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok

By interacting with hyper-niche online communities, prestige brands could improve their reach and rapport with Gen Z and millennial consumers.

Mar 17, 2025 - 10:01
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Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
By interacting with hyper-niche online communities, prestige brands could improve their reach and rapport with Gen Z and millennial consumers.
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