Levi’s CEO: ‘If the wallet’s tighter, then we have to work harder’

Pickier shoppers just means higher execution is needed from the denim brand, Michelle Gass said. But a little help from Beyoncé never hurts.

Mar 27, 2025 - 17:45
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Levi’s CEO: ‘If the wallet’s tighter, then we have to work harder’

Pickier shoppers just means higher execution is needed from the denim brand, Michelle Gass said. But a little help from Beyoncé never hurts.