Jonathan Bailey goes ‘off-script’ in Italy with MARTINI

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! In a bold new collaboration, acclaimed actor Jonathan Bailey and iconic Italian aperitivo brand MARTINI® are calling on audiences to break from routine and try a different path. Together, they’re inspiring people to go ‘Off Script’ this summer – swapping predictable plans for spontaneous moments, and raising a spritz glass to life’s simple unplanned joys. […] If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News

Jun 26, 2025 - 17:20
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Jonathan Bailey goes ‘off-script’ in Italy with MARTINI

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!

In a bold new collaboration, acclaimed actor Jonathan Bailey and iconic Italian aperitivo brand MARTINI® are calling on audiences to break from routine and try a different path. Together, they’re inspiring people to go ‘Off Script’ this summer – swapping predictable plans for spontaneous moments, and raising a spritz glass to life’s simple unplanned joys. […]

If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News