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It may be wiser for Pernod Ricard to hang on to Mumm Champagne

Champagne is in the doldrums but Pernod Ricard should consider riding out the downturn and keep its Mumm brand.

Feb 13, 2025 - 13:01
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It may be wiser for Pernod Ricard to hang on to Mumm Champagne
Champagne is in the doldrums but Pernod Ricard should consider riding out the downturn and keep its Mumm brand.
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