Inside The American Airlines Premium Pivot: Deep Dive Into The Challenges Ahead And Blueprint For Success
For years I've written that American Airlines has high costs, and can't win with a strategy of aping Spirit and Frontier (despite that having been Isom's focus while President of the airline). Over the past three years they've been focused primarily on costs when they largely have a revenue problem. They need to earn a revenue premium because saving an incremental $100 million through purchasing efficiencies and product cuts doesn't move the needle, and can be more than offset in revenue losses. They seem to be realizing this. Continue reading Inside The American Airlines Premium Pivot: Deep Dive Into The Challenges Ahead And Blueprint For Success...
For years I've written that American Airlines has high costs, and can't win with a strategy of aping Spirit and Frontier (despite that having been Isom's focus while President of the airline). Over the past three years they've been focused primarily on costs when they largely have a revenue problem. They need to earn a revenue premium because saving an incremental $100 million through purchasing efficiencies and product cuts doesn't move the needle, and can be more than offset in revenue losses.
They seem to be realizing this.
Continue reading Inside The American Airlines Premium Pivot: Deep Dive Into The Challenges Ahead And Blueprint For Success...
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