Inside Cos’s elevation strategy

Cos managing director Daniel Herrmann and creative director Karin Gustafsson unpack the brand’s luxury repositioning, from £1,000 coats to ambitious runway shows.

May 28, 2025 - 05:45
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Inside Cos’s elevation strategy
Cos managing director Daniel Herrmann and creative director Karin Gustafsson unpack the brand’s luxury repositioning, from £1,000 coats to ambitious runway shows.