How Cannes became a strategic jewel in Chopard’s strategy

The brand has held the coveted partnership contract with the Cannes festival for almost three decades, allowing it to craft star-studded experiences for its high jewellery customers.

May 20, 2025 - 07:05
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How Cannes became a strategic jewel in Chopard’s strategy
The brand has held the coveted partnership contract with the Cannes festival for almost three decades, allowing it to craft star-studded experiences for its high jewellery customers.