In pictures: H&M Home unveils refurbished Regent Street concept store

H&M has unveiled its newly refurbished Home flagship on London’s Regent Street as the fashion giant continues its store upgrade programme.

The retailer said its 700 sqm store “embodies contemporary design, warmth and inspiration” and described it as “a paradise for all interior and home lovers”.

The flagship features a new refined design concept, with a blend of creamy whites, light wood and black accents alongside stone textures, stainless steel and chrome.

Customers will be able to shop the extensive range from H&M Home’s living room, bedroom, bathroom, kitchen and kids’ room collections.

The store will also continue to offer its monogramming service and its florist remains a permanent feature.

The retailer said that many of the old furnishings from the previous look of the store have been reused and refreshed, giving the space an updated look and feel.

H&M Home head of design and creative Evelina Kravaev-Söderberg said: “We’ve lightened up and modernized the store’s impression, while staying true to the building and preserving a warm and inviting atmosphere.

“We want people to step inside and not just see the pieces, but truly feel them—to imagine the little moments they’ll bring to life in their own spaces.

“It’s a place to awaken the senses – whether it’s a beautifully set table for a gathering with friends or the perfect soft glow of a bedside lamp, it’s these details that make a house feel like a home. That’s what we hope we will continue to inspire.”

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