IFF Unveils Shanghai Creative Center

The market's fine fragrance category is still under-penetrated and driven by the gifting sector, shared Sabrya Meflah, president of IFF's Fine Fragrance business unit, at the center's opening event.

Feb 20, 2025 - 23:17
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IFF Unveils Shanghai Creative Center
The market's fine fragrance category is still under-penetrated and driven by the gifting sector, shared Sabrya Meflah, president of IFF's Fine Fragrance business unit, at the center's opening event.