Huda Beauty unveils first India pop up
Huda Beauty has opened the doors of its inaugural pop up store in India. The UAE-based brand partnered with multi-brand beauty retailer on the New Delhi location with the concessions designed expressly to promote the newly launched Easy Bake Setting Spray. The post Huda Beauty unveils first India pop up appeared first on Global Cosmetics News.
THE WHAT? Huda Beauty has opened the doors of its inaugural pop up store in India. The UAE-based brand partnered with multi-brand beauty retailer on the New Delhi location with the concessions designed expressly to promote the newly launched Easy Bake Setting Spray.
THE DETAILS According to a report published by Fashion Network, the pop-up is designed as an interactive to encourage shoppers to explore Huda Beauty’s brand universe via product trials, themed installations, and content-tailored corners.
THE WHY? The pop-up marks a new phase of engagement for the brand in India, Fashion Network explains, bringing the brand to the attention of Indian consumers in an interactive and experiential format.
The post Huda Beauty unveils first India pop up appeared first on Global Cosmetics News.
