BASF launches Verdessence Maize, a natural-based hair styling polymer

At the in-cosmetics Global trade show in Amsterdam earlier this month, BASF introduced several new natural ingredients—among them, Verdessence Maize, which could set a new standard for natural hair styling products. While natural ingredients have become standard in many beauty and personal care categories, the hair styling segment still lacks effective natural alternatives in several key areas. A natural styling polymer for lightweight formulations With Verdessence Maize, BASF offers a... - Ingredients & formulation

Apr 30, 2025 - 20:55

At the in-cosmetics Global trade show in Amsterdam earlier this month, BASF introduced several new natural ingredients—among them, Verdessence Maize, which could set a new standard for natural hair styling products.
While natural ingredients have become standard in many beauty and personal care categories, the hair styling segment still lacks effective natural alternatives in several key areas.
A natural styling polymer for lightweight formulations
With Verdessence Maize, BASF offers a... - Ingredients & formulation