Chanel Closes Atelier Beauté in SoHo, Refines Beauty Retail Strategy
Chanel has closed its Atelier Beauté Chanel in New York’s SoHo, integrating the experiential concept into its broader beauty operations. The post Chanel Closes Atelier Beauté in SoHo, Refines Beauty Retail Strategy appeared first on Global Cosmetics News.
THE WHAT? Chanel has closed its Atelier Beauté Chanel in New York’s SoHo, integrating the experiential concept into its broader beauty operations.
THE DETAILS Opened in 2019, the Atelier offered fragrance discovery and beauty services. Chanel says innovation will now be embedded into its existing fragrance and beauty retail model as it shifts focus to scalable client experiences.
THE WHY? The closure signals Chanel’s move to streamline experiential beauty offerings while reinforcing omnichannel strategies amid rising competition
The post Chanel Closes Atelier Beauté in SoHo, Refines Beauty Retail Strategy appeared first on Global Cosmetics News.
