Asda slashes kids cafe meal deal price to mark 60th anniversary
Asda is slashing the price of its ‘kids eat for £1’ café meal deal to mark the start of its 60th birthday celebrations.
Asda is slashing the price of its ‘kids eat for £1’ café meal deal to mark the start of its 60th birthday celebrations.
The supermarket is cutting the price to 60p from the 1 May to 31 May, with the initiative available across 205 Asda cafes over the month. The deal means a family with four children can receive a hot meal for less than £2.50.
There are more than nine different meals for shoppers to choose from, including penna pasta with meatballs, chicken nuggets, fish fingers and Margherita pizza. Additionally, children will receive a free piece of fruit when purchasing the hot kids 60p meal deal.
There is no minimum spend required or the need to purchase an adult meal to unlock the offer, according to the supermarket.
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Asda vice president of commercial food Ian McEvans said: “Asda has a rich heritage in supporting families and reducing our already hugely popular Kids Eat for £1 initiative to 60p is the perfect way to highlight that and to kick-start our 60th birthday celebrations.
“We know families face financial pressures when it comes feeding their children, not just during the school holidays, but all year round.
“We’ve served over six million meals since we first launched the initiative in 2022, proving what a lifeline it is to families across the UK, so I’m delighted that we can drop the price to 60p this May and hope to reduce some of that pressure even further.”
The meal deal was first launched for £1 in Asda in June 2022 for kids under 16 to receive a hot meal in any of its 205 cafes.
It comes after the grocery giant offered a free tea or coffee to visitors who showed their Morrisons More loyalty Card at the counter across its 205 cafes on Mother’s Day, after Morrisons announced it would axe 52 of its cafes.
The supermarket also offered shoppers a Mother’s Day afternoon tea deal for £4, including a scone, jam, clotted cream, and a hot drink – or a latte or cappuccino for 55p extra.
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