TikTok Expands E-commerce to Japan, Targeting Cosmetics and Personal Care Sales
TikTok will soon launch TikTok Shop in Japan, enabling beauty and personal care brands to sell through livestreams and short videos. The post TikTok Expands E-commerce to Japan, Targeting Cosmetics and Personal Care Sales appeared first on Global Cosmetics News.
THE WHAT? TikTok will soon launch TikTok Shop in Japan, enabling beauty and personal care brands to sell through livestreams and short videos.
THE DETAILS Recruitment for sellers is set to begin in the coming months as TikTok looks to replicate Douyin’s e-commerce success. The platform, with over 1 billion users, will earn sales commissions, expanding beyond ad revenue amid U.S. regulatory pressures.
THE WHY? Facing uncertainty in the American market, TikTok is turning to Japan’s dynamic cosmetics sector to grow its e-commerce footprint and diversify revenue.
The post TikTok Expands E-commerce to Japan, Targeting Cosmetics and Personal Care Sales appeared first on Global Cosmetics News.
