Niche perfumes: Chinese brands spice up the competition
Notes Shanghai, Asia's only trade show dedicated to fine perfumery, brought together over 200 renowned international brands and emerging Chinese brands in late March under the theme "East Meets West". "The rapid expansion of this trade show is a sign of the liveliness of China's perfume ecosystem," notes Dao Nguyen, founder of Essenzia ByDao, a boutique marketing strategy agency specialising in supporting perfume, luxury, and beauty brands in their expansion in China. While most major... - Markets & trends / A la une, Asia / Pacific
Notes Shanghai, Asia's only trade show dedicated to fine perfumery, brought together over 200 renowned international brands and emerging Chinese brands in late March under the theme "East Meets West". "The rapid expansion of this trade show is a sign of the liveliness of China's perfume ecosystem," notes Dao Nguyen, founder of Essenzia ByDao, a boutique marketing strategy agency specialising in supporting perfume, luxury, and beauty brands in their expansion in China.
While most major...
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Markets & trends
/
A la une,
Asia / Pacific
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