The Entertainer to launch in over 2,000 Tesco Express stores

The Entertainer is expanding its partnership with Tesco as it prepares to launch a selection of toys in 2,010 of the grocer’s Express convenience stores.

The toy shop, which has concessions in 850 Tesco supermarkets nationwide, will introduce a collection of its popular toys and a handful from its seasonal lines, with prices ranging from £1.50 to £7, Toy World Mag reported.

The Entertainer said the range will include some of its best-loved and most popular toys such as Hot Wheels, TY and Addo – one of it’s three private label ranges.

The retailer’s group chief executive Andrew Murphy said: “We are thrilled to enlarge our successful partnership with Tesco by introducing our ranges to their convenience-format stores – putting even more of Tesco’s shoppers within easy reach of our outstanding toy offer.

“One year-in, our collaboration with Tesco has delivered everything we’d hoped for. We look forward to building on these great foundations with such a supportive and accomplished partner and to further demonstrate the strength and versatility of our ‘Toy Box’ retail solution for multi-category retailers.”

Tesco head of strategy and partnerships Pauline Chisholm added: “We are delighted to bring easy access to great toys for every budget to even more customers by extending our partnership with The Entertainer to include our Express stores.

“We are confident that our customers will appreciate the chance to pick up some of the latest and most popular toys close to home, as well as in our large stores.”

Click here to sign up to Retail Gazette‘s free daily email newsletter