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Luxury got caught up in the China-US TikTok crossfire. How should brands respond?

Provenance claims from Chinese manufacturers on TikTok are bringing luxury’s value back into question. Experts warn against ignoring it.

Apr 23, 2025 - 05:36
 0
Luxury got caught up in the China-US TikTok crossfire. How should brands respond?
Provenance claims from Chinese manufacturers on TikTok are bringing luxury’s value back into question. Experts warn against ignoring it.
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