L’Oréal-Backed Chinese Fund Invests In Foundation Brand First Cover

Known for its "shapewear" foundation — adopting the idea of the body-sculpting garment for the face — First Cover's bestseller is Cozy Lifting Foundation.

Apr 23, 2025 - 12:14
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L’Oréal-Backed Chinese Fund Invests In Foundation Brand First Cover
Known for its "shapewear" foundation — adopting the idea of the body-sculpting garment for the face — First Cover's bestseller is Cozy Lifting Foundation.