Revlon and Authentic Brands renew Juicy Couture fragrance license
Revlon has announced the renewal of its Juicy Couture fragrance license with Authentic Brands; the pair have partnered since 2016. As part of the deal, Revlon will continue to exclusively produce and market all Juicy Couture fragrance pillars worldwide. The post Revlon and Authentic Brands renew Juicy Couture fragrance license appeared first on Global Cosmetics News.
THE WHAT? Revlon has announced the renewal of its Juicy Couture fragrance license with Authentic Brands; the pair have partnered since 2016. As part of the deal, Revlon will continue to exclusively produce and market all Juicy Couture fragrance pillars worldwide.
THE DETAILS The new agreement also supports an expanded product portfolio, with new launches planned across core fragrances and scented ancillary lines, allowing fans to experience the Juicy Couture lifestyle across their beauty routine.
THE WHY? Michelle Peluso, CEO of Revlon, comments, “We are delighted to be renewing our licensing deal with Authentic for Juicy Couture fragrances. This deal is not only a testament to the enduring appeal of the Juicy Couture brand but also a significant milestone in the ongoing revitalization of our fragrance business.
“We are excited about the momentum that we have established already. As we look ahead, we will further amplify our support of the brand with fresh and inspiring products, engaging marketing activations and new premium distribution channels that will further attract consumers in a category that is experiencing significant global growth.”
The post Revlon and Authentic Brands renew Juicy Couture fragrance license appeared first on Global Cosmetics News.
