How to build a beverage brand: Zevia on building up the Modern Soda category

Zevia CEO Amy Taylor tells us how the brand has become a firm favorite at Walmart, why it’s stuck by the natural sweetener stevia, and how the brand is not so different to an Indie rock band…

Feb 11, 2025 - 17:39
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How to build a beverage brand: Zevia on building up the Modern Soda category
Zevia CEO Amy Taylor tells us how the brand has become a firm favorite at Walmart, why it’s stuck by the natural sweetener stevia, and how the brand is not so different to an Indie rock band…