How I Became… ASICS SportStyle’s PR & Collaborations Lead
Anissa Jaffery began her career at fashion PR agencies, where she learnt the ‘ABCs of PR’ before moving in-house to work at a host of global brands, from Net-a-Porter and Topshop to Calvin Klein and G-Star Raw. Now ASICS Sportstyle’s PR and collaborations lead, she shares her advice on how to succeed in fashion PR.
Anissa Jaffery began her career at fashion PR agencies, where she learnt the ‘ABCs of PR’ before moving in-house to work at a host of global brands, from Net-a-Porter and Topshop to Calvin Klein and G-Star Raw. Now ASICS Sportstyle’s PR and collaborations lead, she shares her advice on how to succeed in fashion PR.
