How Agent Provocateur got its mojo back

Luxury lingerie label Agent Provocateur has had a rocky history. But new strategies, some savvy campaigns and a recent surge in underwear-as-outerwear has turned the tide.

Feb 20, 2025 - 06:38
 0
How Agent Provocateur got its mojo back
Luxury lingerie label Agent Provocateur has had a rocky history. But new strategies, some savvy campaigns and a recent surge in underwear-as-outerwear has turned the tide.