H&M holds firm on US prices as Zara and Shein raise theirs amid tariffs

H&M is holding prices steady in the United States while rivals like Zara and Shein raise theirs, using strategic sourcing and nearshoring to offset tariffs and gain a competitive edge in the fast-fashion market.

Jun 26, 2025 - 19:20
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H&M holds firm on US prices as Zara and Shein raise theirs amid tariffs
H&M is holding prices steady in the United States while rivals like Zara and Shein raise theirs, using strategic sourcing and nearshoring to offset tariffs and gain a competitive edge in the fast-fashion market.