Heineken saw ‘broad-based growth’ in 2024
Dutch beer company Heineken has revealed a “solid” set of results for 2024 showing both “profit expansion” and growth. The post Heineken saw ‘broad-based growth’ in 2024 appeared first on The Drinks Business.
Dutch beer company Heineken has revealed a “solid” set of results for 2024 showing both “profit expansion” and growth.
The figures, which were released this week unveiled that the beer giant’s revenue came to €35,955 million with net revenue seeing 5% organic growth and 3.5% per hectolitre.
Beer volume enjoyed a 1.6% lift in organic growth with Heineken’s total volume also being up 8.8%.
The business revealed operating profit of €3,517 million and operating profit (before exceptional items and amortisation of acquisition-related intangible assets, or beia) showing 8.3% organic growth.
Overall for 2024, Net profit for the beer producer was €978 million and also celebrated the business’s plans to launch a two-year €1.5 billion share buyback programme.
Heineken CEO and chairman Dolf van den Brink said: "We delivered solid results with broad-based growth and profit expansion in 2024" and explained how "notably, our beer volume expanded in all four regions, across both developed and emerging markets.”
Speaking on a live webcast addressing the results, van den Brink stated that “the growth was broad, with 24 markets in double digits” and flagged elements across markets, noting for example, “the strong performance in Egypt” and how Heineken has “stepped up profit growth” in the Americas.
During the webcast van den Brink also said that in Asia Pacific, Heineken was “shaping the category in India and returning to growth in Vietnam” before turning his attention to the brand activity in the UK that was supporting the business’s presence, such as Fosters partnering with the Professional Darts Championship.
He went on to reveal how “premium volume grew 5%, led globally by Heineken, which was up 9%. Mainstream beer volume rose 2%, spearheaded by the leading brands in our largest markets, including Amstel in Brazil, Cruzcampo in the UK, and Kingfisher in India.”
Additionally, van den Brink highlighted how “the beyond beer segment grew 4%, led by Desperados globally and Savanna cider in Southern Africa” and noted that also “Heineken 0.0 grew 10%”.
Alluding to the business's future moves, van den Brink hinted “we stepped up funding behind our digital and technology initiatives” and added that looking ahead into 2025, “we expect to grow operating profit (beia) organically in the range of 4% to 8%”.
Also on the webcast speaking about the results, Heineken CFO Harold van den Broek noted how the performance of the US market had been particularly lucrative and added: “While all regions contributed to topline growth, the Americas contributed the most.”
The figures, which were released this week unveiled that the beer giant’s revenue came to €35,955 million with net revenue seeing 5% organic growth and 3.5% per hectolitre.
Beer volume enjoyed a 1.6% lift in organic growth with Heineken’s total volume also being up 8.8%.
The business revealed operating profit of €3,517 million and operating profit (before exceptional items and amortisation of acquisition-related intangible assets, or beia) showing 8.3% organic growth.
Overall for 2024, Net profit for the beer producer was €978 million and also celebrated the business’s plans to launch a two-year €1.5 billion share buyback programme.
Heineken CEO and chairman Dolf van den Brink said: "We delivered solid results with broad-based growth and profit expansion in 2024" and explained how "notably, our beer volume expanded in all four regions, across both developed and emerging markets.”
Speaking on a live webcast addressing the results, van den Brink stated that “the growth was broad, with 24 markets in double digits” and flagged elements across markets, noting for example, “the strong performance in Egypt” and how Heineken has “stepped up profit growth” in the Americas.
During the webcast van den Brink also said that in Asia Pacific, Heineken was “shaping the category in India and returning to growth in Vietnam” before turning his attention to the brand activity in the UK that was supporting the business’s presence, such as Fosters partnering with the Professional Darts Championship.
He went on to reveal how “premium volume grew 5%, led globally by Heineken, which was up 9%. Mainstream beer volume rose 2%, spearheaded by the leading brands in our largest markets, including Amstel in Brazil, Cruzcampo in the UK, and Kingfisher in India.”
Additionally, van den Brink highlighted how “the beyond beer segment grew 4%, led by Desperados globally and Savanna cider in Southern Africa” and noted that also “Heineken 0.0 grew 10%”.
Alluding to the business's future moves, van den Brink hinted “we stepped up funding behind our digital and technology initiatives” and added that looking ahead into 2025, “we expect to grow operating profit (beia) organically in the range of 4% to 8%”.
Also on the webcast speaking about the results, Heineken CFO Harold van den Broek noted how the performance of the US market had been particularly lucrative and added: “While all regions contributed to topline growth, the Americas contributed the most.” 
