Global retail brand value hits $1.3 trn, driven by e-com surge: Report
Retail brands are experiencing strong growth, led by e-commerce. The total brand value of the top 100 retail brands rose 9 per cent to $1.3 trillion in 2025, with Amazon topping the list at $356.4 billion. Walmart surged 42 per cent, while Australia’s Kmart saw the highest growth at 79 per cent. ICA emerged as the world’s strongest retail brand. E-commerce is projected to hit $6.8 trillion.
Retail brands are experiencing strong growth, led by e-commerce.
The total brand value of the top 100 retail brands rose 9 per cent to $1.3 trillion in 2025, with Amazon topping the list at $356.4 billion.
Walmart surged 42 per cent, while Australia’s Kmart saw the highest growth at 79 per cent.
ICA emerged as the world’s strongest retail brand.
E-commerce is projected to hit $6.8 trillion.
