Beauty – WWD

Global Beauty Giants’ Early Bets on the Eastern Fragrance Wave

Strategics’ venture capital arms are placing bets on niche Asian fragrance brands being the next big thing amid changing habits in the region. 

Jun 27, 2025 - 05:40
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Global Beauty Giants’ Early Bets on the Eastern Fragrance Wave
Strategics’ venture capital arms are placing bets on niche Asian fragrance brands being the next big thing amid changing habits in the region. 
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