From likes to buys: How social media is redefining retail
With the advent of the digital age, social media has grown beyond its initial role of connecting people and sharing updates. Although social media was not designed to generate in-store retail activity, it has been instrumental in driving brand familiarity and customer interaction.
With the advent of the digital age, social media has grown beyond its initial role of connecting people and sharing updates. Although social media was not designed to generate in-store retail activity, it has been instrumental in driving brand familiarity and customer interaction.
