France declares war on ultra-fast fashion
France’s new law targets ultra-fast fashion giants Shein and Temu with eco-taxes, ad bans, and package levies, aiming to curb environmental damage and unethical labour practices. By distinguishing ‘ultra’ from conventional fast fashion, France shields domestic firms while testing bold regulation. The outcome could reshape global fashion governance.
France’s new law targets ultra-fast fashion giants Shein and Temu with eco-taxes, ad bans, and package levies, aiming to curb environmental damage and unethical labour practices.
By distinguishing ‘ultra’ from conventional fast fashion, France shields domestic firms while testing bold regulation.
The outcome could reshape global fashion governance.
