Food for thought: Loyalty programs and above-and-beyond customer service

Marriott just reported its 2024 financial results among which was important data about this global chain’s loyalty program Bonvoy. Bonvoy members grew 16% in 2024, reaching 228 million, generating 73% of US room nights and 66% of roomnights globally...

Feb 14, 2025 - 08:40
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Food for thought: Loyalty programs and above-and-beyond customer service
Marriott just reported its 2024 financial results among which was important data about this global chain’s loyalty program Bonvoy. Bonvoy members grew 16% in 2024, reaching 228 million, generating 73% of US room nights and 66% of roomnights globally...