Executive View: Harness cinema-goers emotions to entice them into new cars
Car marques feature big in cinematic blockbusters, from the turbo-charged vehicles of The Fast and the Furious franchise to Herbie the loveable VW Beetle and James Bond’s stylish wheels. They’re attention magnets. But are manufacturers missing opportunities to reach and excite potential customers among the audience, asks Clare Turner of Pearl & Dean.
Car marques feature big in cinematic blockbusters, from the turbo-charged vehicles of The Fast and the Furious franchise to Herbie the loveable VW Beetle and James Bond’s stylish wheels. They’re attention magnets. But are manufacturers missing opportunities to reach and excite potential customers among the audience, asks Clare Turner of Pearl & Dean.
