Executive View: Bolstering the driver experience with direct-to-device connectivity
In today's challenging economic climate, drivers are rightly looking for better value and more personalised experiences when searching for a new car. This creates both a challenge and an opportunity for dealerships: particularly with the growing popularity of leasing among British drivers, writes Kevin Cohen, vice president of direct-to-device strategy, Viasat.
In today's challenging economic climate, drivers are rightly looking for better value and more personalised experiences when searching for a new car. This creates both a challenge and an opportunity for dealerships: particularly with the growing popularity of leasing among British drivers, writes Kevin Cohen, vice president of direct-to-device strategy, Viasat.
