EXCLUSIVE: With Scalp Product and Refreshed Branding, Olaplex Turns the Page

The product launch — and ensuing rebranding — ladder up to chief executive officer Amanda Baldwin’s strategic vision for the business.

Feb 25, 2025 - 06:02
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EXCLUSIVE: With Scalp Product and Refreshed Branding, Olaplex Turns the Page
The product launch — and ensuing rebranding — ladder up to chief executive officer Amanda Baldwin’s strategic vision for the business.