Exclusive: Skims’ Plan for Global Domination

Kim Kardashian’s shapewear brand is about to enter dozens of new markets in the US and, increasingly, globally. CEO Jens Grede spoke with The Business of Fashion about his vision to create “the Apple store of apparel.”

Jun 23, 2025 - 05:55
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Exclusive: Skims’ Plan for Global Domination
Kim Kardashian’s shapewear brand is about to enter dozens of new markets in the US and, increasingly, globally. CEO Jens Grede spoke with The Business of Fashion about his vision to create “the Apple store of apparel.”