Established Hotel Brands Hold Ground as Airbnb Rises in Popularity Among Business Travelers in Brand Margin Research
The Brand Margin research by BVA BDRC measures how much more or less a consumer is willing to pay for a branded product versus an unbranded one or a competitor. This calculation and the consumer's familiarity with the brand generate a Brand Advantage score.
The Brand Margin research by BVA BDRC measures how much more or less a consumer is willing to pay for a branded product versus an unbranded one or a competitor. This calculation and the consumer's familiarity with the brand generate a Brand Advantage score.
