Engaging Travellers to Embrace More Sustainable Behaviours: Insights and Strategies from Accor, Booking.com, and the University of Surrey
What motivates travellers to adopt sustainable behaviours? A new report co-produced by Accor, Booking.com and the University of Surrey delves into this question through an in-depth study. It includes 24 traveller interviews, the journey analysis of ...
What motivates travellers to adopt sustainable behaviours? A new report co-produced by Accor, Booking.com and the University of Surrey delves into this question through an in-depth study. It includes 24 traveller interviews, the journey analysis of ...
