Elf Beauty shares crater as weakening cosmetics demand dent annual forecasts

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass beauty category at the start of the year.

Feb 9, 2025 - 21:52
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Elf Beauty shares crater as weakening cosmetics demand dent annual forecasts
Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass beauty category at the start of the year.