Economic Anxiety Alters American Travelers' Plans and Preferences
Growing economic insecurity among American travelers leads to changes in travel volume, destination preferences, and behaviors. With over half of travelers anticipating a recession, price sensitivity and factors such as reputation, food, and authenticity have become increasingly critical in travel marketing.
Growing economic insecurity among American travelers leads to changes in travel volume, destination preferences, and behaviors. With over half of travelers anticipating a recession, price sensitivity and factors such as reputation, food, and authenticity have become increasingly critical in travel marketing.
