David’s Bridal Leans Into Curated Couture With ‘Diamonds & Pearls’ Store Concept
David's Bridal unveils "Diamonds & Pearls" a new concept store redefining bridal retail.
David’s Bridal has introduced a bold new vision for bridal shopping with the launch of its first Diamonds & Pearls store. This innovative concept delivers a one-of-a-kind customer experience, reimagining what it means to say yes to the dress.
David’s Bridal will debut its groundbreaking Diamonds & Pearls concept store in Delray Beach, Florida, on May 29. Merging the brand’s signature personalized service with advanced technology, the store offers a seamless, elevated shopping journey tailored to the expectations of today’s bride.
Per a press release, Diamonds & Pearls combines a luxury bridal boutique and technology, alongside expanded clothing and accessory offerings, redefining the shopping experience for brides and their bridal party. “At David’s, we believe every bride deserves a magical experience — and it starts the moment she walks into one of our stores,” said Kelly Cook, CEO of David’s Bridal. “With Diamonds & Pearls, we’re taking this promise to the next level.”
Cook added, “This is where trend meets tradition, where high fashion meets high touch and high tech, and where we bring the full power of David’s and all of our offerings into a modern, elevated setting. By hand selecting the products, brands and partners highlighted in our Diamonds & Pearls stores, plus the ability to digitally shop in store with our ‘endless aisle’ technology, we’re bringing sophisticated curation with a seamless, modern in-store experience today’s brides want and expect.”
At Diamonds & Pearls, brides will experience personalized styling sessions with the brand’s stylists and have access to exclusive in-store collections. This refined and immersive shopping experience is unlike anything the brand has offered in its 75-year history.
Full Details of David’s Bridal Diamonds & Pearls Concept Stores
Per a company press release, this new concept promises:
- Thoughtful Curation: Diamonds & Pearls’ concept stores feature an edited bridal selection with about one-third of the SKUs found in a traditional David’s Bridal store, tailored to the most trending styles and silhouettes.
- Retail Innovation, Powered by Shopify: Via Shopify, David’s Bridal enhances its in-store and digital retail experience for brides, seamlessly connecting in-store shopping to at-home delivery and returns.
- Endless Aisle Meets Real-Time Discovery: Interactive touchscreens within the store, powered by Shopify POS, bring David’s full inventory to life and enable real-time exploration of dresses, accessories, and shoes.
- Intimate, Elevated Shopping Environment: Diamonds & Pearls offers brides a new shopping experience from champagne service to elegant decor, as well as access to the most coveted styles in bridal fashion, capabilities for custom dress-building, alterations, and luxury trunk shows. These extras are not traditionally offered at local David’s Bridal retailers.
- Affordable Luxury to Couture, All in One Destination: Bridal designers available only at the Diamonds & Pearls location include David’s signature 8 Dress Edit, the Fall 2025 Bridal Collection, and Viola Chan Couture-the visionary line from David’s Head of Couture and Design, Viola Chan, and select gowns from Marchesa Couture, Marchesa Notte, and Little White Dress.
The retailer has plans to open further locations featuring this same concept later in 2025. David’s Bridal began as a small bridal salon in Fort Lauderdale, Florida, in 1950.
