Skift

Choice Has Dumped Hundreds of Budget Hotels in Upscale Strategy Shift

Choice Hotels has been abandoning its roadside motel roots for more lucrative upscale and extended-stay properties. That means ice machines are out, and Instagrammable lobbies are in. -Sean O'Neill

Feb 20, 2025 - 18:44
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Choice Has Dumped Hundreds of Budget Hotels in Upscale Strategy Shift
Skift Take: Choice Hotels has been abandoning its roadside motel roots for more lucrative upscale and extended-stay properties. That means ice machines are out, and Instagrammable lobbies are in. -Sean O'Neill

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