Champagne house partners with tattoo artist for historic vintage releases

“We are trying something new in the conservative world of Champagne,” said Champagne Duval-Leroy president, Julien Duval-Leroy about the maison’s tie-up with a tattoo artist. He was speaking with db earlier this year about a new partnership concerning a set of late-release vintages from the producer’s cellars, which Duval-Leroy is bringing to the market in a bold package – a gift box featuring designs by Chaim Machlev. Based in Los Angeles, Machlev – who operates under the brand DotsToLines – has made his name through his geometric tattoos, which he will feature on the Champagne house’s ‘Héritage Gift Box’. This collection features three vintages of Duval-Leroy’s Fleur de Champagne: 1988, 1997, and 2002, which will be taken directly from the producer’s cellars following extended period ageing relative to their initial releases. This isn’t the only release for 2025, however, as Duval-Leroy is also launching its prestige cuvée called Femme de Champagne (blanc & rosé) from the 2008 vintage. The producer makes the point that this release is particularly special as it marks the first vintage of Femme de Champagne assembled by Sandrine Logette-Jardin, who is celebrating her 20th anniversary as Duval-Leroy’s cellar master this year.