Carlsberg’s expansion into soft drinks: New brands, new synergies and turbocharged innovation capabilities

Carlsberg is increasing its focus on soft drinks: which is not about moving away from beer, but about building 'strong moats' around the beer core, says its CEO

Feb 11, 2025 - 16:43
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Carlsberg’s expansion into soft drinks: New brands, new synergies and turbocharged innovation capabilities
Carlsberg is increasing its focus on soft drinks: which is not about moving away from beer, but about building 'strong moats' around the beer core, says its CEO