Breakfast cereal is in dire need of a makeover

As sales continue to erode, companies like General Mills and WK Kellogg want to revamp the category's image by tapping into health and wellness trends.

May 15, 2025 - 17:04
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Breakfast cereal is in dire need of a makeover

As sales continue to erode, companies like General Mills and WK Kellogg want to revamp the category's image by tapping into health and wellness trends.