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Behind the seams: Shein’s PR shift amid EU scrutiny and French legislative pressure

Targeted by the European Commission and a looming anti-fast fashion bill in France, Shein has intensified its influence strategy to defend its model amid regulatory scrutiny and criticism across Europe.

May 28, 2025 - 03:05
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Behind the seams: Shein’s PR shift amid EU scrutiny and French legislative pressure
Targeted by the European Commission and a looming anti-fast fashion bill in France, Shein has intensified its influence strategy to defend its model amid regulatory scrutiny and criticism across Europe.
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