The Kids Are Buying Luxury Niche Fragrances on Websites You’ve Never Heard Of

Data from Charm.io shows fragrance sellers like Decant Heaven, known for designer perfume samples, and Netherlands' Pure Oud, which sells TikTok-viral brands like Lattafa and more, are seeing popularity among 13 to 17-year-olds.

Jun 3, 2025 - 05:30
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The Kids Are Buying Luxury Niche Fragrances on Websites You’ve Never Heard Of
Data from Charm.io shows fragrance sellers like Decant Heaven, known for designer perfume samples, and Netherlands' Pure Oud, which sells TikTok-viral brands like Lattafa and more, are seeing popularity among 13 to 17-year-olds.