Asda’s comeback kid has returned, all-out UK food wars have not

Allan Leighton’s ‘rollback’ pricing strategy is back, but rival supermarkets are well-placed to weather any storm

Apr 6, 2025 - 05:07
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Asda’s comeback kid has returned, all-out UK food wars have not
Allan Leighton’s ‘rollback’ pricing strategy is back, but rival supermarkets are well-placed to weather any storm