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As Gardasil underwhelms, Merck lights up landmarks in China in HPV awareness day push

Merck & Co. is leveraging the March 4 International HPV Awareness Day for a marketing campaign in China, lighting up landmark buildings in four megacities in the hopes of reigniting demand amid floundering sales of its vaccine Gardasil.

Mar 4, 2025 - 17:53
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As Gardasil underwhelms, Merck lights up landmarks in China in HPV awareness day push
Merck & Co. is leveraging the March 4 International HPV Awareness Day for a marketing campaign in China, lighting up landmark buildings in four megacities in the hopes of reigniting demand amid floundering sales of its vaccine Gardasil.
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