Apparel-shoes-accessories most frequently bought online in EU in 2024

Online shopping in the EU continues to expand, with the most frequently purchased goods online last year being clothing (including sportswear), shoes and accessories, with 45 per cent of people making these purchases in the previous three months, a survey by Eurostat found. Online shopping of furniture and home accessories or gardening items rose by 19 per cent last year in the bloc.

Feb 23, 2025 - 06:11
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Apparel-shoes-accessories most frequently bought online in EU in 2024
Online shopping in the EU continues to expand, with the most frequently purchased goods online last year being clothing (including sportswear), shoes and accessories, with 45 per cent of people making these purchases in the previous three months, a survey by Eurostat found. Online shopping of furniture and home accessories or gardening items rose by 19 per cent last year in the bloc.