Amazon’s New Alexa+ Forces Brands To Rethink Their Marketing Strategy

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach to product content on retailer websites.

Mar 14, 2025 - 13:04
 0
Amazon’s New Alexa+ Forces Brands To Rethink Their Marketing Strategy
In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach to product content on retailer websites.