Amaffi Debuts Royal Diamond With MOMO in New York

Photo Credit: AMAFFI

Amaffi Perfume House has once again captivated the world of luxury fragrance with the unveiling of its latest creation, Royal Diamond. Designed by celebrated perfumer Azzi Glasser, this new scent is a complex, luminous floral blend that evokes grace, power, and elegance in every note. Launched during an exclusive event in New York, the fragrance was introduced by global music icon MOMO, now serving as Amaffi’s official muse.

Royal Diamond is an intoxicating composition that opens with a radiant splash of Ylang-Ylang, mingled with jasmine, orchid, and the sweet tartness of black currant. A touch of Lily of the Valley adds brightness, setting the stage for the regal heart of the perfume. At its core is the rare Rose de Mai, known for its honeyed aroma and soft spice—a flower so precious, it blooms only once a year in May. This centerpiece is softened by green violet leaf, offering freshness and depth.

As the scent unfolds, its foundation reveals a luxurious fusion of amber and woody musk. The amber, hailed as “the diamond of perfumery,” lends a sensual richness, while the musk leaves a lingering trail of warmth and mystery. The fragrance is sultry, sophisticated, and unforgettable—a scent that both seduces and empowers.

True to Amaffi’s legacy, the bottle housing Royal Diamond is a masterpiece in its own right. Crafted from pure crystal with a radiant, faceted lid, it captures and refracts light with brilliant clarity. Encased in a white lacquered wooden box inlaid with shimmering Swarovski crystals, the presentation echoes the opulence within. The red velvet interior cradles the bottle like a jewel, enhancing the experience of luxury from the first glance to the final spray.

Perfumer Azzi Glasser described the scent as “an experience,” noting that “its sweetness lures you in, but it’s the darkness beneath that captivates.” The fragrance indeed mirrors the brilliance and rarity of a diamond—timeless, dazzling, and completely unique.

Photo Credit: AMAFFI

The launch event, held at Amaffi’s flagship boutique in New York City, was a lavish celebration of this new olfactory jewel. MOMO, who embodies both artistic excellence and cultural resonance, introduced Royal Diamond to a global audience of press, influencers, and elite guests. Her role as Amaffi’s Global Muse is a reflection of the brand’s commitment to individuality, beauty, and creative integrity.

Founded by Madame Amaffi, the Perfume House is rooted in a devotion to craftsmanship and authenticity. Each fragrance is created in Grasse, France, using only the finest natural ingredients sourced from around the globe. The brand collaborates with master perfumers and expert artisans, ensuring that every scent becomes a sensory work of art.

Royal Diamond is not just another addition to Amaffi’s collection—it is a statement of pure excellence. From concept to completion, it represents the highest standards of perfumery, crystal artistry, and design. With its sculptural bottle, rare florals, and seductive notes, Royal Diamond delivers an experience that is as emotionally resonant as it is luxurious.

Photo Credit: AMAFFI

As Amaffi continues to expand its global presence, with boutiques in London, New York, and Singapore, the launch of Royal Diamond marks a bold new chapter. The partnership with MOMO further underscores the brand’s evolving identity—one that embraces inclusivity, artistic expression, and the celebration of inner strength.

Royal Diamond is available exclusively at Amaffi boutiques worldwide. For those who seek refinement, exclusivity, and the timeless power of scent, this fragrance is a flawless addition to any collection.

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